New horizons for commercial photography
The writing was on the wall. The requests for still images were dwindling and the popularity of animation was growing. Commercial photography had to evolve.
 
To compete in this changing market place, commercial photgraphers had to become commercial videographers.
 
Those that have risen to the challenge have found that their new found freedom of expression has been released into a hungry world.

2024 has been a pivotal year
Many in the news and advertising industry have willingly taken the step into the new on-line virtual world. Others are being forced into making the transition.
 
To make matters more complicated, 2024 has seen a massive surge forward in visual media technology. Add this to changing media viewing habits...
 
...and advertising had to start looking
 
LIKE THIS...

Here at IMG Eden we
had planned for the future already
The move to animated and video news and advertsing has been building for several years ... and the world never steps backwards.
 
With this in mind, IMG Eden made the tough business decisions before all of our competitors. We built a videography capability into our business model more than a decade ago.
 
Since then (among other things), we've produced some quite interesting music videos, some of which are still being aired on TV channels today.
 
Now let's bring the story up to date...
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