When cameras were invented

Soon after cameras were invented a few enterprising people realised they could be used to make money.
 
Newspapers were the established social media of the time. Astute businessmen were quick to understand the advantages of newspaper ad's with pictures.
 
The world of commercial photography was born...

But the world has changed

Those long established traditional ways of delivering news and advertising to people have quite simply stopped working.
 
Circulation and readership of newsprint and magazines is in terminal decline, and the news & print industry is struggling with tough business decisions just to survive.
The world of the commercial photographer changed also. Good quality cell phone cameras have ended the careers of thousands of general photographers around the world. But for the commercial photographer a new day has dawned. For us, the world just gets better & better!
 
Gone are the days of seeing our work hidden inside newspapers and magazines. Gone are the worries of printing machines getting all the colours wrong. Now our work is delivered to the world crisp, clean and clear because...

The world is on-line through their cell phones

IMG Eden information disclaimer